Based in Chuncheon, Gangwon Province, Choico is a specialized distributor and manufacturer in the hair industry. Founded on a strong foundation of trust and integrity, this family-owned business has been passed down from father to son, continuing a tradition of excellence in the professional hair market.

With a vision to create a lasting legacy for future generations, Choico proudly introduces "Artifact by Choi," a brand poised to become a next-generation global leader in haircare. Through this new venture, Choico aims to expand its reach and influence, establishing itself as a meaningful and innovative brand in the global hair industry.