Choose on Nature was founded with the vision of "company to help select materials and product of human health and a happy life in a natural," in 2015, extraction processing technology to develop a natural material, which efficacious and promote the effectiveness To develop unique materials and processing technologies .

The Institute of Natural KIST To this end, and rich natural materials is headquartered in Gangneung, that operates a factory and laboratory. Choose on Nature was completed technology transfer agreement for the patent and technical support for the two cases and one case in the cosmetic material of health food materials processing methods from KIST, hayeoteum filed for three patents on its own

1. The Choose on Nature is the development and commercialization of differentiated functional natural materials (proven efficacy and safety, materials / raw materials and production standards, patents / papers / story development), 2. Development of utilizing the material developed consumer products and Competitiveness merchandising, 3. material (B to B), the raw material (B to B), and to ensure that the unique and dominant market both at home and abroad to the commercialization of consumer products (B to C) as a business goal.

Material that is currently focused on the development of Choose on Nature is understandably famous and horsetail extract and has been developing innovative machining technology and functionality is proven to standardized materials such as lilies, health utilizing these materials in food and Gangwon We are launching functional cosmetics